{"id":2342,"date":"2026-07-16T13:53:18","date_gmt":"2026-07-16T13:53:18","guid":{"rendered":"https:\/\/wuelga.com\/?page_id=2342"},"modified":"2026-07-17T17:54:33","modified_gmt":"2026-07-17T17:54:33","slug":"investigacion-opinion-publica","status":"publish","type":"page","link":"https:\/\/wuelga.com\/es\/investigacion-opinion-publica\/","title":{"rendered":"Investigaci\u00f3n de Opini\u00f3n P\u00fablica y Estrategia Pol\u00edtica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2342\" class=\"elementor elementor-2342\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77772e64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77772e64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12e91493\" data-id=\"12e91493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7932739b elementor-widget elementor-widget-text-editor\" data-id=\"7932739b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:html -->\n<div class=\"wu-land\"><style>\n        @font-face { font-family: 'Mont Heavy'; src: local('Arial Black'), local('Helvetica Neue Bold'), local('Arial Bold'); font-weight: 800; unicode-range: U+00A1-00FF, U+0100-017F; }\n        @font-face { font-family: 'Mont ExtraLight'; src: local('Helvetica Neue Light'), local('Arial'); font-weight: 200; unicode-range: U+00A1-00FF, U+0100-017F; }\n    .wu-land { margin: 0; background: #FFFFFF; font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Helvetica, Arial, sans-serif; }\n    .wu-land a { color: #00FFFF; text-decoration: none; }\n    .wu-land a:hover { color: #00FFFF; }\n    ::selection { background: #00FFFF; color: #16161B; }\n    body.page-id-2342 header.header, body.page-id-2342 #masthead { display:none !important; }\n    body.page-id-2342 .nv-post-cover { display:none !important; }\n    .wu-land .otter-form-input-label, .wu-land .otter-form-textarea-label { color:#FFFFFF !important; font-weight:600 !important; font-size:14px !important; }\n    .wu-land .otter-form-input, .wu-land .otter-form-textarea-input { background:#FFFFFF !important; color:#16161B !important; border:1px solid #DADADD !important; border-radius:8px !important; padding:12px 14px !important; }\n    .wu-land .otter-form-input::placeholder, .wu-land .otter-form-textarea-input::placeholder { color:#8B8B93 !important; }\n  \n.wu-land details summary::-webkit-details-marker{display:none}\n.wu-land details[open] .wu-sym{visibility:hidden;position:relative}\n.wu-land details[open] .wu-sym::after{content:\"\\2212\";visibility:visible;position:absolute;left:0;top:0}\n@media (max-width: 900px) {\n  .wu-land [style*=\"grid-template-columns:1.1fr 0.9fr\"],\n  .wu-land [style*=\"grid-template-columns: repeat(3, 1fr)\"],\n  .wu-land [style*=\"grid-template-columns:repeat(3, 1fr)\"],\n  .wu-land [style*=\"grid-template-columns:1fr 1fr 1fr\"],\n  .wu-land [style*=\"grid-template-columns:1fr 1fr\"] { grid-template-columns: 1fr !important; }\n  .wu-land h1 { font-size: 32px !important; }\n  .wu-land h2 { font-size: 26px !important; }\n  .wu-land [style*=\"padding:64px 48px\"],\n  .wu-land [style*=\"padding: 64px 48px\"] { padding: 40px 22px !important; }\n  .wu-land [style*=\"padding:22px 48px\"] { padding: 16px 20px !important; }\n  .wu-land [style*=\"padding:0 48px\"] { padding: 0 20px !important; }\n  .wu-land [style*=\"padding:72px 48px\"] { padding: 40px 22px !important; }\n  .wu-land [style*=\"margin:8px 24px 0\"] { margin: 8px 12px 0 !important; }\n  .wu-land [style*=\"max-width:760px\"] { max-width: 100% !important; }\n  .wu-land .wu-navlink { display: none !important; }\n  .wu-land .wu-contactbtn { padding: 8px 14px !important; font-size: 12px !important; }\n}\n<\/style>\n<div style=\"background: #FFFFFF; color: #212127; width: 100%; overflow-x: hidden;\"><!-- NAV -->\n<div style=\"display: flex; align-items: center; justify-content: space-between; padding: 22px 48px; max-width: 1360px; margin: 0 auto;\">\n<div style=\"display: flex; align-items: center; gap: 10px;\"><img decoding=\"async\" decoding=async  fetchpriority=\"high\" style=\"height: 38px; width: auto; object-fit: contain;\" src=\"https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/Logo-1.jpg\" alt=\"Wuelga\" \/><\/div>\n<div style=\"display: flex; align-items: center; gap: 32px;\"><a class=\"wu-navlink\" style=\"font-size: 14px; font-weight: 600; color: #212127;\" href=\"#servicios\">Servicios<\/a> <a class=\"wu-navlink\" style=\"font-size: 14px; font-weight: 600; color: #212127;\" href=\"#diferencial\">Por qu\u00e9 nosotros<\/a> <a class=\"wu-navlink\" style=\"font-size: 14px; font-weight: 600; color: #212127;\" href=\"#preguntas\">Preguntas frecuentes<\/a> <a class=\"wu-contactbtn\" style=\"display: inline-flex; padding: 10px 18px; background: #212127; color: #ffffff; border-radius: 999px; font-size: 13px; font-weight: bold; white-space: nowrap;\" href=\"#contacto\">Contactanos<\/a><\/div>\n<\/div>\n<!-- HERO -->\n<div style=\"position: relative; margin: 8px 24px 0; border-radius: 16px; max-width: 1312px; margin-left: auto; margin-right: auto; overflow: hidden; min-height: 520px; display: flex; align-items: flex-end;\"><img decoding=\"async\" decoding=async  fetchpriority=\"high\" style=\"position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0;\" src=\"https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/congreso-scaled.jpg\" alt=\"Congreso de la Naci\u00f3n Argentina de noche, sede de la actividad legislativa\" \/>\n<div style=\"position: absolute; inset: 0; background: linear-gradient(0deg, rgba(10,10,12,0.92) 0%, rgba(10,10,12,0.55) 55%, rgba(10,10,12,0.25) 100%); z-index: 1;\">\u00a0<\/div>\n<div style=\"position: relative; z-index: 2; padding: 64px 48px 56px; max-width: 760px; display: flex; flex-direction: column; gap: 24px;\"><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">Nueva \u00e1rea de Wuelga<\/span>\n<h1 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 48px; line-height: 1.1; letter-spacing: -0.02em; color: #ffffff; margin: 0;\">Investigaci\u00f3n de Opini\u00f3n P\u00fablica y Consultor\u00eda Estrat\u00e9gica<\/h1>\n<p style=\"font-size: 17px; line-height: 1.6; color: #d7d7dd; max-width: 620px; margin: 0;\">Sumamos investigaci\u00f3n social con metodolog\u00eda rigurosa a nuestra capacidad de ejecuci\u00f3n digital. Un mismo equipo que mide la realidad y despu\u00e9s dise\u00f1a \u2014 y corre \u2014 la estrategia de comunicaci\u00f3n.<\/p>\n<div style=\"display: flex; gap: 12px; flex-wrap: wrap; margin-top: 4px;\"><a style=\"padding: 14px 28px; background: #00FFFF; color: #16161b; border-radius: 8px; font-size: 15px; font-weight: 800;\" href=\"#contacto\">Hablemos de tu proyecto<\/a> <a style=\"padding: 14px 28px; border: 1.5px solid rgba(255,255,255,0.4); color: #ffffff; border-radius: 8px; font-size: 15px; font-weight: bold;\" href=\"#servicios\">Ver servicios<\/a><\/div>\n<\/div>\n<\/div>\n<!-- POSICIONAMIENTO -->\n<div style=\"max-width: 1312px; margin: 64px auto; padding: 0 48px; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 56px; align-items: center;\">\n<div><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">Investigaci\u00f3n + ejecuci\u00f3n<\/span>\n<h2 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 34px; line-height: 1.15; color: #212127; margin: 14px 0 18px;\">Antes de pautar, medimos lo que la gente realmente piensa<\/h2>\n<p style=\"font-size: 16px; line-height: 1.7; color: #4b4b53; margin: 0 0 16px;\">La mayor\u00eda de las agencias de campa\u00f1a arrancan por la pauta. Nosotros arrancamos por los datos: encuestas, focus groups y an\u00e1lisis de coyuntura que muestran d\u00f3nde est\u00e1 parada una gesti\u00f3n, un candidato o una marca antes de decidir qu\u00e9 comunicar.<\/p>\n<p style=\"font-size: 16px; line-height: 1.7; color: #4b4b53; margin: 0;\">Esa base de investigaci\u00f3n se traduce directamente en la estrategia digital que ya ejecutamos: Google Ads, Meta Ads, contenido y gesti\u00f3n de redes. Investigaci\u00f3n y ejecuci\u00f3n, en un solo lugar.<\/p>\n<\/div>\n<div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 12px;\">\n<div style=\"border-radius: 12px; overflow: hidden; background: #F1F1F3; grid-column: 1\/3; aspect-ratio: 16\/9;\"><img decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/mendoza-scaled.jpg\"  style=\"width: 100%; height: 100%; object-fit: cover;\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Vi\u00f1edos de Mendoza con la cordillera de fondo, ejemplo de cobertura territorial\" \/><\/div>\n<div style=\"border-radius: 12px; overflow: hidden; background: #F1F1F3; aspect-ratio: 1\/1;\"><img decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/neuquen-scaled.jpg\"  style=\"width: 100%; height: 100%; object-fit: cover;\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"Lagos y cordillera de Neuqu\u00e9n, ejemplo de cobertura territorial\" \/><\/div>\n<div style=\"border-radius: 12px; overflow: hidden; aspect-ratio: 1\/1; display: flex; align-items: center; justify-content: center; padding: 20px; background: url('https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/glaciar-scaled.jpg') center \/ cover no-repeat; opacity: 0.79; text-shadow: 0px 4px 12px rgba(0, 0, 0, 0.15);\"><span style=\"font-family: Mont ExtraLight; font-weight: 800; font-size: 15px; color: #ffffff; text-align: center; line-height: 1.3;\">Cobertura territorial<br \/>en todo el pa\u00eds<\/span><\/div>\n<\/div>\n<\/div>\n<!-- SERVICIOS -->\n<div id=\"servicios\" style=\"max-width: 1312px; margin: 80px auto 0; padding: 0 48px;\">\n<div style=\"text-align: center; max-width: 640px; margin: 0 auto 40px;\"><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">Servicios<\/span>\n<h2 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 34px; color: #212127; margin: 14px 0 0;\">Lo que cubre esta \u00e1rea<\/h2>\n<\/div>\n<div style=\"display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;\">\n<div style=\"background: #16161B; color: #ffffff; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Encuestas de opini\u00f3n p\u00fablica<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Medici\u00f3n de percepciones, actitudes y tendencias sociales y pol\u00edticas, con muestras representativas por regi\u00f3n.<\/p>\n<\/div>\n<div style=\"background: #F1F1F3; color: #212127; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Estudios de mercado y comportamiento<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Investigaci\u00f3n cuantitativa sobre h\u00e1bitos, preferencias y decisiones de consumidores y votantes.<\/p>\n<\/div>\n<div style=\"background: #00FFFF; color: #16161b; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Evaluaci\u00f3n de gesti\u00f3n y pol\u00edticas p\u00fablicas<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Medici\u00f3n de percepci\u00f3n y desempe\u00f1o de programas, pol\u00edticas y gestiones de gobierno.<\/p>\n<\/div>\n<div style=\"background: #16161B; color: #ffffff; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Encuestas telef\u00f3nicas y multicanal<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Relevamiento con cobertura territorial combinando telefon\u00eda, presencial y canales digitales.<\/p>\n<\/div>\n<div style=\"background: #F1F1F3; color: #212127; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Focus groups y entrevistas en profundidad<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Investigaci\u00f3n cualitativa para entender motivaciones, lenguaje y percepciones detr\u00e1s de los n\u00fameros.<\/p>\n<\/div>\n<div style=\"background: #00FFFF; color: #16161b; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">An\u00e1lisis de coyuntura<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Lectura peri\u00f3dica del escenario pol\u00edtico, social y econ\u00f3mico para anticipar movimientos de agenda.<\/p>\n<\/div>\n<div style=\"background: #16161B; color: #ffffff; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Comunicaci\u00f3n institucional y pol\u00edtica<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Consultor\u00eda en mensajes, vocer\u00eda y posicionamiento para instituciones, funcionarios y candidatos.<\/p>\n<\/div>\n<div style=\"background: #F1F1F3; color: #212127; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Estrategia de campa\u00f1a e imagen<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Asesoramiento estrat\u00e9gico para el dise\u00f1o de campa\u00f1as y la gesti\u00f3n de imagen p\u00fablica.<\/p>\n<\/div>\n<div style=\"background: #00FFFF; color: #16161b; border-radius: 12px; padding: 28px 26px; display: flex; flex-direction: column; gap: 16px; min-height: 180px;\">\n<h3 style=\"font-size: 19px; font-weight: bold; margin: 0; line-height: 1.3;\">Coaching ejecutivo y metodolog\u00edas \u00e1giles<\/h3>\n<p style=\"font-size: 14px; line-height: 1.6; margin: 0; opacity: 0.8;\">Acompa\u00f1amiento a equipos de gobierno y campa\u00f1a en organizaci\u00f3n, decisi\u00f3n y ejecuci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<!-- DIFERENCIAL -->\n<div id=\"diferencial\" style=\"background: #16161B; margin: 88px 24px 0; border-radius: 16px; max-width: 1312px; margin-left: auto; margin-right: auto; padding: 72px 48px;\">\n<div style=\"text-align: center; max-width: 640px; margin: 0 auto 48px;\"><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">El diferencial<\/span>\n<h2 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 34px; color: #ffffff; margin: 14px 0 0;\">Por qu\u00e9 investigar antes de ejecutar<\/h2>\n<\/div>\n<div style=\"display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1080px; margin: 0 auto;\">\n<div style=\"display: flex; flex-direction: column; gap: 10px;\">\n<div style=\"width: 36px; height: 3px; background: #00FFFF; border-radius: 999px;\">\u00a0<\/div>\n<h3 style=\"font-size: 18px; font-weight: bold; color: #ffffff; margin: 0;\">Se decide con datos, no con intuici\u00f3n<\/h3>\n<p style=\"font-size: 14.5px; line-height: 1.65; color: #b9b9c2; margin: 0;\">La estrategia de comunicaci\u00f3n parte de evidencia sobre lo que la gente piensa, no de supuestos.<\/p>\n<\/div>\n<div style=\"display: flex; flex-direction: column; gap: 10px;\">\n<div style=\"width: 36px; height: 3px; background: #00FFFF; border-radius: 999px;\">\u00a0<\/div>\n<h3 style=\"font-size: 18px; font-weight: bold; color: #ffffff; margin: 0;\">Un mismo equipo, dos capacidades<\/h3>\n<p style=\"font-size: 14.5px; line-height: 1.65; color: #b9b9c2; margin: 0;\">La investigaci\u00f3n y la ejecuci\u00f3n digital est\u00e1n integradas: lo que se mide se traduce directo en pauta y contenido.<\/p>\n<\/div>\n<div style=\"display: flex; flex-direction: column; gap: 10px;\">\n<div style=\"width: 36px; height: 3px; background: #00FFFF; border-radius: 999px;\">\u00a0<\/div>\n<h3 style=\"font-size: 18px; font-weight: bold; color: #ffffff; margin: 0;\">Seguimiento durante toda la gesti\u00f3n<\/h3>\n<p style=\"font-size: 14.5px; line-height: 1.65; color: #b9b9c2; margin: 0;\">La medici\u00f3n no termina con un informe: se repite para ajustar la estrategia mientras la campa\u00f1a avanza.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<!-- CONFIANZA -->\n<div style=\"max-width: 1312px; margin: 88px auto 0; padding: 0 48px;\">\n<div style=\"background: #F1F1F3; border-radius: 16px; padding: 64px 48px; display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 32px; align-items: center;\">\n<div><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">Trayectoria<\/span>\n<h2 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 28px; color: #212127; margin: 14px 0 0; line-height: 1.2;\">Un equipo con recorrido real en investigaci\u00f3n y gesti\u00f3n<\/h2>\n<\/div>\n<div>\n<div style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 40px; color: #212127; line-height: 1;\">25+<\/div>\n<p style=\"font-size: 14.5px; color: #4b4b53; margin: 10px 0 0; line-height: 1.6;\">a\u00f1os de trayectoria combinada en investigaci\u00f3n social, opini\u00f3n p\u00fablica y consultor\u00eda estrat\u00e9gica.<\/p>\n<\/div>\n<div>\n<div style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 40px; color: #212127; line-height: 1;\">P\u00fablico y privado<\/div>\n<p style=\"font-size: 14.5px; color: #4b4b53; margin: 10px 0 0; line-height: 1.6;\">Experiencia en organismos p\u00fablicos, municipios y organizaciones del sector privado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<!-- FAQ -->\n<div id=\"preguntas\" style=\"max-width: 920px; margin: 88px auto 0; padding: 0 48px;\">\n<div style=\"text-align: center; margin-bottom: 40px;\"><span style=\"font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: #00ffff; font-weight: bold;\">Preguntas frecuentes<\/span>\n<h2 style=\"font-family: 'Arial Black', 'Helvetica Neue', Arial, sans-serif; font-weight: 800; font-size: 32px; color: #212127; margin: 14px 0 0;\">Investigaci\u00f3n de opini\u00f3n p\u00fablica, en detalle<\/h2>\n<\/div>\n<div style=\"display: flex; flex-direction: column; gap: 12px;\"><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfCu\u00e1nto cuesta una encuesta de opini\u00f3n p\u00fablica en Argentina?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">El costo depende del tama\u00f1o de la muestra, la cobertura territorial y si se combinan m\u00e9todos telef\u00f3nicos, presenciales y digitales. Armamos un presupuesto a medida seg\u00fan el objetivo del estudio y el alcance geogr\u00e1fico.<\/p>\n<\/details><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfC\u00f3mo se combina la investigaci\u00f3n con la campa\u00f1a digital?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">Los resultados de encuestas, focus groups y an\u00e1lisis de coyuntura definen los mensajes y p\u00fablicos prioritarios, que luego ejecutamos directamente en pauta (Google Ads, Meta Ads) y redes sociales del mismo cliente.<\/p>\n<\/details><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfQu\u00e9 diferencia a este servicio de otras consultoras pol\u00edticas?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">La mayor\u00eda de las agencias de campa\u00f1a empiezan por la pauta. Nosotros empezamos por medir con metodolog\u00eda rigurosa y reci\u00e9n despu\u00e9s dise\u00f1amos la estrategia de comunicaci\u00f3n, dentro del mismo equipo.<\/p>\n<\/details><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfQu\u00e9 metodolog\u00edas se utilizan?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">Combinamos herramientas cuantitativas (encuestas telef\u00f3nicas, presenciales y online) con cualitativas (focus groups, entrevistas en profundidad), seg\u00fan lo que necesite responder cada estudio.<\/p>\n<\/details><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfPara qui\u00e9n es este servicio?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">Para candidatos, gobiernos, organismos p\u00fablicos, municipios e instituciones que necesitan entender a su p\u00fablico antes de comunicar, adem\u00e1s de marcas privadas con estudios de mercado.<\/p>\n<\/details><details style=\"background: #F6F6F8; border-radius: 12px; margin-bottom: 12px;\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: center; padding: 20px 24px; font-weight: bold; font-size: 16px; color: #212127; gap: 16px;\">\u00bfCu\u00e1nto dura un estudio de opini\u00f3n p\u00fablica?<span class=\"wu-sym\" style=\"color: #00ffff; font-size: 20px; font-weight: 800; flex-shrink: 0;\">+<\/span><\/summary>\n<p style=\"margin: 0; padding: 0 24px 20px; font-size: 14.5px; line-height: 1.7; color: #4a4a55;\">Var\u00eda seg\u00fan el alcance: un relevamiento telef\u00f3nico acotado puede resolverse en pocos d\u00edas, mientras que estudios con cobertura territorial amplia o componentes cualitativos llevan varias semanas.<\/p>\n<\/details><\/div>\n<\/div>\n<!-- \/wp:html --><!-- wp:group {\"style\":{\"color\":{\"background\":\"#16161B\"},\"spacing\":{\"padding\":{\"top\":\"56px\",\"bottom\":\"56px\",\"left\":\"44px\",\"right\":\"44px\"}},\"border\":{\"radius\":\"16px\"}},\"layout\":{\"type\":\"constrained\",\"contentSize\":\"1220px\"}} -->\n<div class=\"wp-block-group has-background\" style=\"border-radius: 16px; background-color: #16161b; padding: 56px 44px 56px 44px;\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:html -->\n<h2 style=\"font-family: 'Arial Black','Helvetica Neue',Arial,sans-serif; font-weight: 800; font-size: 34px; color: #ffffff; margin: 0 0 18px; line-height: 1.15;\">Hablemos de investigaci\u00f3n y estrategia para tu campa\u00f1a o gesti\u00f3n<\/h2>\n<p style=\"font-size: 16px; color: #b9b9c2; margin: 0 0 16px; line-height: 1.6;\">Contanos tu objetivo y armamos una propuesta de investigaci\u00f3n a medida, integrada con tu estrategia digital.<\/p>\n<a style=\"color: #00ffff; font-size: 15px; font-weight: bold; text-decoration: none;\" href=\"mailto:hi@wuelga.com\">o escribinos directo a hi@wuelga.com \u2192<\/a> <!-- \/wp:html --><\/div>\n<!-- \/wp:column --><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"style\":{\"color\":{\"background\":\"#232329\"},\"spacing\":{\"padding\":{\"top\":\"32px\",\"bottom\":\"32px\",\"left\":\"28px\",\"right\":\"28px\"}},\"border\":{\"radius\":\"14px\"}}} -->\n<div class=\"wp-block-group has-background\" style=\"border-radius: 14px; background-color: #232329; padding: 32px 28px 32px 28px;\"><!-- wp:themeisle-blocks\/form {\"id\":\"wp-block-themeisle-blocks-form-e65e68b1\",\"emailTo\":\"hi@wuelga.com\",\"optionName\":\"bf9b28ff82ce323187abc5d0feb0d8f07ecd8436_e65e68b1\",\"submitLabel\":\"Enviar consulta\",\"inputBorderRadius\":8,\"submitBackgroundColor\":\"#00FFFF\",\"submitBackgroundColorHover\":\"#00D6D6\",\"submitColor\":\"#16161B\"} -->\n<div id=\"wp-block-themeisle-blocks-form-e65e68b1\" class=\"wp-block-themeisle-blocks-form\" data-option-name=\"bf9b28ff82ce323187abc5d0feb0d8f07ecd8436_e65e68b1\"><form class=\"otter-form__container\"><!-- wp:themeisle-blocks\/form-input {\"id\":\"wp-block-themeisle-blocks-form-input-e9245ab4\",\"label\":\"Nombre y apellido\",\"isRequired\":true,\"mappedName\":\"name\",\"labelColor\":\"#FFFFFF\"} -->\n<div id=\"wp-block-themeisle-blocks-form-input-e9245ab4\" class=\"wp-block-themeisle-blocks-form-input\"><label class=\"otter-form-input-label\" for=\"wp-block-themeisle-blocks-form-input-e9245ab4-input\"><span class=\"otter-form-input-label__label\">Nombre y apellido<\/span><span class=\"required\">*<\/span><\/label><input id=\"wp-block-themeisle-blocks-form-input-e9245ab4-input\" class=\"otter-form-input\" name=\"name\" required=\"\" type=\"text\" \/><\/div>\n<!-- \/wp:themeisle-blocks\/form-input --><!-- wp:themeisle-blocks\/form-input {\"id\":\"wp-block-themeisle-blocks-form-input-c20a4118\",\"type\":\"email\",\"label\":\"Email\",\"isRequired\":true,\"mappedName\":\"email\",\"labelColor\":\"#FFFFFF\"} -->\n<div id=\"wp-block-themeisle-blocks-form-input-c20a4118\" class=\"wp-block-themeisle-blocks-form-input\"><label class=\"otter-form-input-label\" for=\"wp-block-themeisle-blocks-form-input-c20a4118-input\"><span class=\"otter-form-input-label__label\">Email<\/span><span class=\"required\">*<\/span><\/label><input id=\"wp-block-themeisle-blocks-form-input-c20a4118-input\" class=\"otter-form-input\" name=\"email\" required=\"\" type=\"email\" \/><\/div>\n<!-- \/wp:themeisle-blocks\/form-input --><!-- wp:themeisle-blocks\/form-textarea {\"id\":\"wp-block-themeisle-blocks-form-textarea-2ec4a6d1\",\"label\":\"Contanos tu objetivo\",\"isRequired\":true,\"mappedName\":\"message\",\"labelColor\":\"#FFFFFF\"} -->\n<div id=\"wp-block-themeisle-blocks-form-textarea-2ec4a6d1\" class=\"wp-block-themeisle-blocks-form-textarea\"><label class=\"otter-form-textarea-label\" for=\"wp-block-themeisle-blocks-form-textarea-2ec4a6d1-input\"><span class=\"otter-form-textarea-label__label\">Contanos tu objetivo<\/span><span class=\"required\">*<\/span><\/label><textarea id=\"wp-block-themeisle-blocks-form-textarea-2ec4a6d1-input\" class=\"otter-form-textarea-input\" name=\"message\" required=\"\" rows=\"10\"><\/textarea><\/div>\n<!-- \/wp:themeisle-blocks\/form-textarea -->\n<div class=\"wp-block-button\"><button class=\"wp-block-button__link\" type=\"submit\">Enviar consulta<\/button><\/div>\n<\/form><\/div>\n<!-- \/wp:themeisle-blocks\/form --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group --><!-- wp:html --><!-- FOOTER -->\n<div style=\"max-width: 1312px; margin: 96px auto 0; padding: 56px 48px 40px; border-top: 1px solid #ECECEC; display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: 32px;\">\n<div style=\"display: flex; flex-direction: column; gap: 14px;\"><img decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlvkvfuvlqhw.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/wuelga.com\/wp-content\/uploads\/2026\/07\/Logo-1.jpg\"  class=\"alignnone\" style=\"height: 52px; width: 221px; object-fit: contain;\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" \/>\n<p style=\"font-size: 13.5px; color: #6b6b72; line-height: 1.6; margin: 0; max-width: 280px;\">Investigaci\u00f3n de opini\u00f3n p\u00fablica y consultor\u00eda estrat\u00e9gica, integrada con ejecuci\u00f3n digital.<\/p>\n<\/div>\n<div style=\"display: flex; flex-direction: column; gap: 10px;\"><span style=\"font-size: 12px; font-weight: bold; text-transform: uppercase; letter-spacing: 0.08em; color: #212127;\">Contacto<\/span> <a style=\"font-size: 14px; color: #4b4b53;\" href=\"mailto:hi@wuelga.com\">hi@wuelga.com<\/a> <span style=\"font-size: 14px; color: #4b4b53; line-height: 1.5;\">Mariano Moreno 15, Ramos Mej\u00eda,<br \/>Buenos Aires, Argentina<\/span><\/div>\n<div style=\"display: flex; flex-direction: column; gap: 10px;\"><span style=\"font-size: 12px; font-weight: bold; text-transform: uppercase; letter-spacing: 0.08em; color: #212127;\">Navegaci\u00f3n<\/span> <a style=\"font-size: 14px; color: #4b4b53;\" href=\"#servicios\">Servicios<\/a> <a style=\"font-size: 14px; color: #4b4b53;\" href=\"#diferencial\">Por qu\u00e9 nosotros<\/a> <a style=\"font-size: 14px; color: #4b4b53;\" href=\"#preguntas\">Preguntas frecuentes<\/a><\/div>\n<\/div>\n<div style=\"max-width: 1312px; margin: 0 auto; padding: 0 48px 40px;\"><span style=\"font-size: 12.5px; color: #9a9aa2;\">\u00a9 2026 Wuelga. Investigaci\u00f3n de Opini\u00f3n P\u00fablica y Consultor\u00eda Estrat\u00e9gica.<\/span><\/div>\n<\/div>\n<\/div>\n<!-- \/wp:html -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Servicios Por qu\u00e9 nosotros Preguntas frecuentes Contactanos \u00a0 Nueva \u00e1rea de Wuelga Investigaci\u00f3n de Opini\u00f3n P\u00fablica y Consultor\u00eda Estrat\u00e9gica Sumamos investigaci\u00f3n social con metodolog\u00eda rigurosa a nuestra capacidad de ejecuci\u00f3n digital. Un mismo equipo que mide la realidad y despu\u00e9s dise\u00f1a \u2014 y corre \u2014 la estrategia de comunicaci\u00f3n. Hablemos de tu proyecto Ver servicios&hellip;&nbsp;<a href=\"https:\/\/wuelga.com\/es\/investigacion-opinion-publica\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Investigaci\u00f3n de Opini\u00f3n P\u00fablica y Estrategia Pol\u00edtica<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"full-width","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"1","neve_meta_disable_footer":"","neve_meta_disable_title":"1","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"class_list":["post-2342","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/pages\/2342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/comments?post=2342"}],"version-history":[{"count":13,"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/pages\/2342\/revisions"}],"predecessor-version":[{"id":2377,"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/pages\/2342\/revisions\/2377"}],"wp:attachment":[{"href":"https:\/\/wuelga.com\/es\/wp-json\/wp\/v2\/media?parent=2342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}